Do bus tour operators know who rides their busses ?
Do museums know who visits them ?
Do theatres know who are their customers ?
Bus tour operators do not know anything about their customers. Sure, the driver meets the visitors but there is no data on them. Without that knowledge, how can Bus managment fine tune their tours to become more appropriate for different groups. It is essential to know more info of the visitors – name, email, age, location and gender at a minimum.
These are very critical questions for any business. However, getting these answers are very difficult. Well, it WAS very difficult. Now, there is a new way !
Mobile tour guide apps is the answer !
While all visitors download a mobile tour guide app to hear the stories of the city or museum, they do not realise that while logging on the app, it asks them to register using FB or basic questions such as emails etc. FB login gives the bus tour operator vital information about who is riding their busses…. Name, email, age, gender and location.
This data can be analyzed to prepare specific tours to focus on the age groups, gender or location. It also helps to get their email address to announce next promotion or new products. Overall, it is a great way to start building your database and increase value of your business.
Next time, someone asks you “do you know who is riding your busses ?” You can be proud to say YES.
Author: Ushma Shah founder of Action Data Systems and Manoj Ganguli General Manager at Action Data Systems, developer of Action tour apps on smartphones. Action Data Systems is headquartered in Barrington, Rhode Island with a regional office in Mumbai India. Action Data Systems helps museums, attractions and bus tour operators to create Apple and Android tour guide apps to increase tourist engagement, improve ratings & reviews and generate new revenue from mobile e-commerce.
Get in touch
– Manoj Ganguli | email@example.com | +1 (508) 801 0856 | +91 9833733268